The recent news of J.K. Rowling’s clever little deception
with her latest book has readers and writers everywhere all abuzz. Her new
book, THE CUCKOO’S CALLING, a
mystery, was published under the pseudonym Robert Galbraith to allow her to
“publish without hype or expectation” as she told the Sunday Times of London.
Rowling’s hope was to get truthful feedback on her novel, without her famous
name swaying the reactions of reviewers and readers.
Even written by Robert Galbraith, unknown debut author, the
book garnered excellent reviews and critics praised it. For a debut author ‘Mr.
Galbraith’ should have been thrilled to be published by an imprint of one of
the Big Six publishers, especially after being rejected by at least one other
publisher. Yes, Ms. Rowling jumped through all the hoops. She WAS Robert Galbraith, former member of
the Royal Military Police and married father of two sons, and unknown writer
who gets rejection letters.
And yet all that changed for Mr. Galbraith on Saturday
afternoon, July 13th. As a debut author, unknown but the recipient
of the kind of reviews all first-time authors dream about, as well as those
coveted five-star ratings on Amazon, Mr. Galbraith’s book had only sold 1,500
copies since its publication on April 30, 2013. Now, I would be thrilled to
sell 1,500 copies of my debut novel! But, I’m not Robert Galbraith, and I’m
sure not J.K. Rowling. Despite all the pieces of the puzzle being in place for
him, Robert Galbraith was still unknown, and his book wasn’t topping any
charts. Once the truth came out ‘his’ book sped up the best sellers lists and
was number one on Amazon by the end of the day, at least here on the west coast
of the U.S. In fact, I ordered it a mere two hours after the story broke, and
was told I wouldn’t be getting it delivered until August…backordered.
Discoverability.
We hear that word all the time as we learn how to promote our debut novels, or
even second or third books. Robert Galbraith’s little mystery was chugging
along nicely, but he wasn’t exactly a household name. He certainly had not been
discovered. In time, he might have been, but the odds were against it. The odds
are against any of us getting discovered, of being the author of that next big
breakout book. This was the truth that hit me as I read about Rowling’s well-intentioned
ruse. I found myself feeling sad for the fictional former member of the Royal
Military Police.
So why do we write? Why does the richest woman in Great Britain,
the woman who has sold almost as many books as God, continue to write, even
going so far as to do so under a pen name? Why do we write when the odds are
against any of us becoming the next J.K. Rowling? Because we love to. Because
we can’t NOT write. Because to not write would kill us. Yes, we hope people
will read what we write. We dream of discovery. But in the end, it doesn’t
matter. We will write the books regardless of the outcome.
I just hope that one day I can be a Robert Galbraith, with
wonderful reviews for my book, and sales of 1,500 copies.